SEO (Search Engine Optimization)
Although the Internet enables anybody to create a presence online, there are now so many websites, that even the best ones can be lost in the mix. Search Engine Optimization is not just submitting your website to the big search engines and crossing your fingers. There are many technical (sitemaps, meta tags, site structure, search engine save (SES) urls, proper site design) and non-technical requirements (writing for humans and search engines, content creation, posting fresh content) to getting your website to the top.